Hendry Chou
2024 Portfolio
Hendry is a designer passionate about crafting complex products and addressing intricate user needs. Currently, he is shaping the future of wealth management at PINA Indonesia. With extensive experience in both product creation and sales, he excels at delivering value to customers and driving result for clients.
PERSONAL VALUE
User Centered
Data Driven
Creativity Freedom
Embrace Changes
PINA - DIGITAL ADVISORY
PINA - Providing Integrated Financial Advice
PINA is a digital wealth management platform that integrates financial software with certified financial planners to offer personalized and accessible financial advice. It aims to streamline repetitive tasks and provide CFPs with the necessary tools to enhance their work.
Clients can monitor and act on advice through a single platform, with options for video calls or chats, and all data automatically synchronizes with their app.
Design Toolkit: In Depth Interview, Usability Testing, Service Blueprint, Service Design, UX Design, & UI Design
Design Blueprint
PINA - WEALTH MANAGEMENT TOOLS
PINA - Seamlessly Manage All Your Finance in One Place
One of PINA's products is advanced tools to track clients' net worth and budget. Initially, the app was available only on mobile, but after talking to customers, we found that many users needed a desktop version as well. By combining technologies like Open Banking and Dynamic Data Tracking, these tools allow users to get the most updated value of their data.
We also provide an investment feature that enables our clients to act based on insights from the Net Worth and Budget Tracker. The app currently has 60,000 users with a 4.5-star rating on the App Store.
Design Toolkit: Information Architecture, Usability Testing, UX Design, and UI Design.
Components Library
AI Generated Visuals
TRAVELOKA
Traveloka — Improve In-Store Food Ordering Experience
In 2020, Traveloka tested a new food ordering concept. This product allowed customers to order food without direct interaction and place orders in advance. The system enabled users to receive multiple offers, thereby increasing restaurant traffic. Our agency's role was to test and refine the concept, and design the full experience for both the user and restaurant apps.
Design Toolkit: Prototyping, Concept Testing, Role Playing, UX Design, UI Design
Design Process
Components Library
BANK CENTRAL ASIA
BCA — Help small business owners track their store performance easily.
Initially, the application was just an EDC Diagnostic tool, but we saw potential to expand it. During our research, we found that small business owners, especially those with multiple stores, struggle to track performance. With this in mind, we shifted the product to capture and report different store performances.
Design Toolkit: In-depth Interview, UX Design, Usability Testing, and UI Design.
Components Library
BCA Merchant Commercial
PARENTSTORY
ParentStory — Helping parents find suitable activities for each child.
ParentStory is a curated platform for kids' activity vendors in Indonesia. There is a growing need to provide personalized activities based on moms' interests and their kids' ages. The biggest challenge is that Indonesians tend to have more than one child, so our home feed must offer personalization and flexibility to switch between children.
Design Toolkit: Information Architecture, UX Design, and Prototyping.
Component Library
Illustration Style
IVPL
IVPL — Nurturing the next gaming champion through intense competition.
With many gaming platforms out there, we needed to create something unique. IVPL’s goal is to fuel the spirit of the next champion by providing a platform for competition. The project was quite challenging with a very short timeline. It took less than one month to design the MVP and was launched within 2 months.
Design Toolkit: Information Architecture, User Experience Design, and User Interface Design.
Design Process
Score Components
DANCOW
Dancow — Kid-centered solutions for early childhood development.
In early 2020, Dancow launched NutriTods, a new program to support the growth of toddlers and preschoolers. Within this program, we created several tools, including NutriTods 101. This tool helps moms track growth based on their children's activities and provides stimulation advice. This combination helps moms understand their children's growth and stimulate their learning capabilities.
Design Toolkit: Design Sprint, Analogous Inspiration, Contextual Interview, User Experience Design, Prototype Creation, Concept Testing, and User Interface Design.
Components Library
Dancow NutriTods Launch
I have been lucky enough to work with these great brands: AIA, A&W, Bank BCA, Bir Bintang, Blue Bird, Buavita, Cerelac, Changi Airport, Clear, Dancow, Daum, Dove, Heineken, HP, IVPL, LactoGrow, Lifebuoy, Magnum, Marlboro, Milo, Nameera, Nestle Indonesia, Opera, ParentStory, Philip Morris, Pepsodent, Pocari Sweat, Sampoerna University, Singapore Airline, Shimajiro, Sunsilk, T-Cash, Teh Botol Sosro, Telkomsel DigiAds, Tresemme, Unilever Indonesia, Traveloka, XL Axiata, Wings, & Zenius
Sincerely Thank You for all the trust.
Hendry Chou
Contact Me
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© 2024