Resume

Hendry is a seasoned product designer with a passion for designing complex products and solving intricate customer problems. He has a versatile background in Wealth Tech, banking, insurance, and EdTech.

EXPERIENCE

Head of Product & Design

PINA Indonesia - Full-time

Jan 2022 - Present | Jakarta, Indonesia

• Designed a digital advisory service from the ground up, enabling clients to receive financial advice and track their progress in one place. The platform includes a Client App, Financial Advisor Dashboard, and Client Web App.

• Led a cross-functional team of 15 members, including operations, engineers, designers, and product managers, to launch various wealth management product.

• Conducted user and usability research to identify pain points and test product hypotheses and experiments continuously.

• Continuously optimized and iterate the product by analyzing data and validating insights through continuous data monitoring and consumer research.

Moreover, PINA was selected for Y Combinator, one of the most competitive accelerator programs globally, and secured $3 million in funding from various investors.

Head of Product Design

Zenius - Full-time

Nov 2020 - Jan 2022 | Jakarta, Indonesia

• Directed the design strategy across seven business streams.

• Managed and mentored 20 design specialists, including product designers, product copywriters, and graphic designers.

• Collaborated with Product, Engineering, Operations, and Marketing teams on new product innovations.

• Created the company's first Design System, enhancing the efficiency of testing and implementation.

• Proficient in utilizing data to monitor and enhance product performance.

Director Of User Experience

Wunderman Thompson - Full-time

Apr 2019 - Nov 2020 | Jakarta, Indonesia

• Created innovative, personalized, and advanced digital experiences to address business digital needs for clients.

• Established, developed, and expanded a skilled design team capable of meeting diverse client requirements.

• Developed pitches and secured five new clients providing CX and UX services.

• Oversaw the department's financial health, ensuring profitability through resource optimization.

• Clients included those in the banking, insurance, travel tech, and FMCG sectors.

Creative & Experience Director

Flock Creative Network - Full-time

Mar 2018 - Apr 2019 | Jakarta, Indonesia

• Built the company's first UX team to launch internal products and serve clients, resulting in one internal product and a major app for clients.

• Mentored 20+ creative members, leading to team members becoming finalists in two major advertising competitions.

• Specialized in pitching, winning two major brands for the company.

• Clients served: Banking, Telecommunication, and FMCG brands.

Associate Creative Director

Mirum Agency - Full-time

Feb 2013 - Dec 2018 | Jakarta, Indonesia

• Won the esteemed Citra Pariwara Digital Agency of the Year award in 2017, highlighting exceptional performance and creativity in digital advertising.

• Collaborated with Google and Facebook to initiate innovative projects for clients.

• Managed a multidisciplinary team of creatives, including copywriters and graphic designers.

• Directed the company's digital creative team and excelled in acquiring new clients.

• Served clients in sectors such as FMCG, airlines, beverages, tobacco, e-wallet, and telecommunications.

UX Designer

XM Gravity - Full-time

Apr 2012 - Jan 2013 | Jakarta, Indonesia

• Designed the one of the first large-scale responsive websites in Indonesia, using Oracle architecture.

EDUCATION

Y Combinator

Startup School W22

Dec 2021 - Mar 2022 | San Fransisco, USA

Certified Financial Planner

FPSB Indonesia

Oct 2022 | Jakarta, Indonesia

Limkokwing University of Creative Technology

Diploma, Interactive Design

2008 - 2011 | Kuala Lumpur, Malaysia